THE DRAKE
Clean. Simple. Modern. Desirable. Adventure. Openness
THE DRAKE
Clean. Simple. Modern. Desirable. Adventure. Openness
OBJECTIVE
To position a new residential property with a strong brand, in order to create a desirable Hong Kong lifestyle and to limit the detracting messages which were strongly associated with the property’s location.
STRATEGY
To create a beautiful and modern visual identity of family, adventure and openness based on the key audiences’ wants and needs revealed by a competitive landscape analysis.
OUTCOME
The brand went live in the autumn of 2016 and since then a consistent 90% of the property has been rented.
OBJECTIVE
To position a new residential property with a strong brand, in order to create a desirable Hong Kong lifestyle and to limit the detracting messages which were strongly associated with the property’s location.
STRATEGY
To create a beautiful and modern visual identity of family, adventure and openness based on the key audiences’ wants and needs revealed by a competitive landscape analysis.
OUTCOME
The brand went live in the autumn of 2016 and since then a consistent 90% of the property has been rented.
