FLYING KIWIS DRAGON BOATING TEAM
Playful. Fun. Power. Youthful. Modern. Traditional.
FLYING KIWIS DRAGON BOATING TEAM
Playful. Fun. Power. Youthful. Modern. Traditional.
OBJECTIVE
To distinguish The Flying Kiwis from other dragon boating clubs with the aim of attracting more paddlers and sponsorship.
STRATEGY
Based on the audience, to craft a fun, dynamic but modern club-like brand and emblem and to keep consistency across newsletters, banners and social media.
OUTCOME
With their easily recognisable and iconic singlet designs, the flying kiwis now stand out on race days. Each year more and more enquiries are made to be a paddler and sponsors have included Gallagher, Anchor, Kim Crawford Winery, Moa Craft Beer and Pure Blonde.
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OBJECTIVE
To distinguish The Flying Kiwis from other dragon boating clubs with the aim of attracting more paddlers and sponsorship.
STRATEGY
Based on the audience, to craft a fun, dynamic but modern club-like brand and emblem and to keep consistency across newsletters, banners and social media.
OUTCOME
With their easily recognisable and iconic singlet designs, the flying kiwis now stand out on race days. Each year more and more enquiries are made to be a paddler and sponsors have included Gallagher, Anchor, Kim Crawford Winery, Moa Craft Beer and Pure Blonde.
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