HOTEL JEN
Youthful. Honest. Adventure. Playful. Bold. Honest. Friendly.
HOTEL JEN
Youthful. Honest. Adventure. Playful. Bold. Honest. Friendly.
OBJECTIVE
After a 30-year run with Traders Hotels, Shangri-La wanted help and a new direction for their 4-star brand, given nothing but the name ‘Hotel Jen’ to work with.
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STRATEGY
To create a virtual persona as a figurehead for an industry built on and around people. The brand transformation included a complete redesign of the brand identity with an entirely new website, on-and-offline activation campaigns and an approach to hospitality that continues to drive success for the business across Asia Pacific.
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OUTCOME
Within 2 weeks of launching, the brand saw 19% increased profit and 32% increased profit during first quarter.
OBJECTIVE
After a 30-year run with Traders Hotels, Shangri-La wanted help and a new direction for their 4-star brand, given nothing but the name ‘Hotel Jen’ to work with.
​
STRATEGY
To create a virtual persona as a figurehead for an industry built on and around people. The brand transformation included a complete redesign of the brand identity with an entirely new website, on-and-offline activation campaigns and an approach to hospitality that continues to drive success for the business across Asia Pacific.
​
​
​
OUTCOME
Within 2 weeks of launching, the brand saw 19% increased profit and 32% increased profit during first quarter.
