PwC Asia Pacific
Professional. Trust. People. Society. Solutions. Proactive.
OBJECTIVE
How to create awareness and understanding around the work that PwC does across Asia Pacific. Mainly highlighting connectivity, the depth and breadth of skillsets and helping drive further collaboration across the region through PwC staff, clients and the greater environment.
STRATEGY
To create human-centric messaging around PwC’s network and abilities by placing real-time PwC staff at the centre of the visuals - thus celebrating who they are as employees and residents of Asia Pacific, united with a core purpose. The messaging spanned a year, with each quarter highlighting a current topic - smart cities, trust, China outbound and transformation - across a number of internal and external channels, including videos, social, web content, events and real-time case studies.
OUTCOME
The messaging programme was launched across the firm through email and wallpaper announcements. Twelve territories within the region were involved in the roll-out, with the hero video received well by all. The use of real staff in the creative created a buzz around the offices with people recognising their colleagues and friends, enabling effective sharing with our audiences.
