HONG KONG RUGBY SEVENS 2015-17
Fun. Playful. Energetic. Bold. Powerful.
HONG KONG RUGBY SEVENS 2015-17
Fun. Playful. Energetic. Bold. Powerful.
2015
To create a fresh new key visual for the Hong Kong Rugby Sevens to stand out from other sporting competitions. This also included a refresh of their logo as well as creating their 40th anniversary logo. Collateral included tickets, lamppost banners, schedule, billboards, print/digital adverts, stadium signage.
2016
To push the key visual further with an even more impactful, festive and colourful vibe. Like 2015, collateral included tickets, lamppost banners, schedule, billboards, print/digital adverts, stadium signage.
2017
The 2017 key visual followed the same formula and concept as 2016. The focus is on the player and their power to burst through. Again, collateral included tickets, lamppost banners, schedule, billboards, print/digital adverts, stadium signage.
2015
To create a fresh new key visual for the Hong Kong Rugby Sevens to stand out from other sporting competitions. This also included a refresh of their logo as well as creating their 40th anniversary logo. Collateral included tickets, lamppost banners, schedule, billboards, print/digital adverts, stadium signage.
2016
To push the key visual further with an even more impactful, festive and colourful vibe. Like 2015, collateral included tickets, lamppost banners, schedule, billboards, print/digital adverts, stadium signage.
2017
The 2017 key visual followed the same formula and concept as 2016. The focus is on the player and their power to burst through. Again, collateral included tickets, lamppost banners, schedule, billboards, print/digital adverts, stadium signage.