OBJECTIVE

To build a visual brand strategy unique to INFINITI LAB, separating them from their competitors, yet still keeping them aligned with their mother brand, INFINITI the car.

STRATEGY

To push their aesthetic to a human-centric focus and most importantly create a consistent look and feel across all mediums and collateral.

OUTCOME

The same treatment applied to the INFINITI car is now to be applied to all LAB subject matter whether that is a skyline, speaker or founder. All start-up programmes were renamed and strategies and processes were put in place to create consistency in applying image treatment, iconography & infographic creation. INFINITI LAB found their place in the start-up world - a premium yet approachable brand that can be trusted and valued.