BURGER AWARENESS WEEK

Hong Kong-centric. Modern. Playful. 'Deliciousness'.

OBJECTIVE

To showcase all the great burgers
that Hong Kong has to offer,
transforming it into the burger
capital of the Far East.

STRATEGY

To design a Hong Kong-centric
brand that exudes style,
sophistication and playfulness.

OUTCOME

19 restaurants participated in Burger Awareness Week, offering specially
designed burgers, a discount and
free-give-aways. Through Instagram
and acclaimed food sites, it created
a large following and hype across town.

"I'll gladly pay you Tuesday
for a hamburger today."

J. Wellington Wimpy